What are the characteristics of high-rated apps? A case study on free Android Applications

The tremendous rate of growth in the mobile app market over the past few years has attracted many developers to build mobile apps. However, while there is no shortage of stories of how lone developers have made great fortunes from their apps, the majority of developers are struggling to break even. For those struggling developers, knowing the “DNA” (i.e., characteristics) of high-rated apps is the first step towards successful development and evolution of their apps. In this paper, we investigate 28 factors along eight dimensions to understand how high-rated apps are different from low-rated apps. We also investigate what are the most influential factors by applying a random-forest classifier to identify high-rated apps. Through a case study on 1,492 high-rated and low-rated free apps mined from the Google Play store, we find that high-rated apps are statistically significantly different in 17 out of the 28 factors that we considered. Our experiment also shows that the size of an app, the number of promotional images that the app displays on its web store page, and the target SDK version of an app are the most influential factors.