DocumentCode
3721459
Title
The research status of O2O industry analysis
Author
Bin Zhang; Lei Huang
Author_Institution
School of Economics and Management, Beijing Jiaotong University, SEM BJTU, China
fYear
2015
fDate
7/1/2015 12:00:00 AM
Firstpage
1
Lastpage
4
Abstract
With the advent of the era of big data, O2O as a new industry of making an integration of online and offline effectively, attracts more and more people to start to talk about this topic. In this article, after exploring the past academic research for two years, it is considered to select the local service industry and study the problem of the O2O industry, such as “Meituan.com”.
Keywords
"Industries","Business","Internet","Mobile communication","Mobile computing","Big data","Software"
Publisher
ieee
Conference_Titel
Logistics, Informatics and Service Sciences (LISS), 2015 International Conference on
Type
conf
DOI
10.1109/LISS.2015.7369740
Filename
7369740
Link To Document