Comparative Study and Evaluation of Online Ad-Blockers

In the face of online advertising growing exponentially, numerous technologies have been developed to thwart the display of advertisements. This report is a comparative study of leading online software and hardware ad-blockers. In particular our research is on AdBlock, AdBlock Plus, and AdTrap. This report describes how they work, what types of advertisements they do and do not block, device compatibility, and if advertisers can detect and prevent ad-blockers. Our research shows that AdBlock leads the others in terms of ad blocking ability. Our research also shows AdTrap has significant benefits for implementing across an entire network. We also present ways for web developers to detect as well as counter ad-blockers.