Business model for the Internet and mobile based marketing for the smart parking operators

Internet and mobile users are key drivers in every day communication. The number of such users rapidly increases because of which the advertisements become very important in today´s internet and mobile applications. One success marketing approach is to personalize advertisements to the users or group of similar users. In this work we present a business model and the framework for the Internet and mobile based marketing for smart parking operators with focus on personalization of advertisements. We propose a recommendation to the right business model and we propose a right framework to support selected business model. Moreover, using a smart parking application with personalized advertisements and proposing a content delivery to the selective partners makes our proposed framework able to increase parking operator revenue which can be starting benefit point for the future investments.