• DocumentCode
    3745426
  • Title

    Construction and Evaluation of Customer Satisfaction Index System in E-Shopping

  • Author

    Lin Qian

  • Author_Institution
    Commercial Coll., Yuxi Normal Univ., Yuxi, China
  • fYear
    2015
  • Firstpage
    306
  • Lastpage
    309
  • Abstract
    Customer satisfaction influencing factors in E-shopping were analyzed in this paper. An index system on customer satisfaction was constructed based on 19 indicators from five categories in E-shopping. Analytic Hierarchy Process was used to calculate the weight of each indicator and this establishes a foundation for further empirical research.
  • Keywords
    "Customer satisfaction","Indexes","Internet","Logistics","Security","Analytic hierarchy process","Electronic commerce"
  • Publisher
    ieee
  • Conference_Titel
    Instrumentation and Measurement, Computer, Communication and Control (IMCCC), 2015 Fifth International Conference on
  • Type

    conf

  • DOI
    10.1109/IMCCC.2015.71
  • Filename
    7405850