Mechanism Innovation and Evaluation Model of Wisdom Tourism under the New Situation Based on Survey of Wuxi

Under the "new normal" national construction, wisdom tourism must be chosen in Wuxi to maintain competitive advantages of sustainable development. By field researches and reviews of the literature, we select three experiences (scenic type, tourism service and tourism expenses) to make the simplified definition of the tourist satisfaction degree. Meanwhile, evaluating factors of this degree including the natural scenery class (A1), cultural relics class (A2), ticket prices (B1), food prices (B2), the price of tourism souvenirs (B3), attractions (C1), tour guide service (C2), catering (C3), transportation (C4), entertainment (C5) and shopping (C6) are abstracted. In order to verify the assessment system by evaluating tourist satisfaction degrees of five scenic spots (Ling mountain, Turtle Head Islet, the Three Kingdoms and Water Margin, Li Park and former residence of Fucheng Xue) in Wuxi in macro-level and further analyze evaluating factors in micro-level, we establish the Assessment System of Tourist Satisfaction based on Analytic Hierarchy Process model and the Importance-Satisfaction of Evaluating Factors model. According to the analysis on results of the evaluation above, reasonable and effective suggestions are put forward which direct the tourism development in Wuxi and it can also make a good theoretical foundation for the innovation of mechanism design for the wisdom tourism and provide effective and practical data.