• DocumentCode
    3773486
  • Title

    The Research on Mobile TV Customer Satisfaction Degree Based on Rough Set

  • Author

    Zhengli Liang;Jian Wu;Keyao Yu

  • Author_Institution
    Sch. of Econ. &
  • Volume
    1
  • fYear
    2015
  • Firstpage
    340
  • Lastpage
    345
  • Abstract
    A customer satisfaction degree model based on the theory of customer satisfaction by using the rough set and the weighted average evaluation methods is built in this paper. The investigative data of twelve different kinds of mobile TV are obtained by questionnaire, and we use the rough set conditional information entropy method to determine the weights of index in the model. Finally the scores of each mobile TV are calculated by the weighted average evaluation method.
  • Keywords
    "Customer satisfaction","Mobile TV","Indexes","Mathematical model","Mobile communication","Data models","Information entropy"
  • Publisher
    ieee
  • Conference_Titel
    Computational Intelligence and Design (ISCID), 2015 8th International Symposium on
  • Print_ISBN
    978-1-4673-9586-1
  • Type

    conf

  • DOI
    10.1109/ISCID.2015.292
  • Filename
    7468964
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3773486