Demand for wind, maximising the value of wind power through demand side management

´Demand for wind´ is a research and development project which seeks to investigate the ability of demand side management to address the variability in large scale and small scale wind power generation. This paper describes the innovative work carried out by the following project partners: Econnect ventures, specialists in the development of grid integration technologies for renewable energy; good energy, the 100% renewable energy supplier; University of Durham, the Energy Research Group in the School of Engineering. This paper presents the demand for wind concept and the work carried out to date on the practical system, including results from household trials, the live Web technology, and planned further work.