The Application of Grey Correlation Analysis in the Big Electrical Customers from Baoding City

By analyzing the data of 20 big electrical customers from Baoding City, Hebei province, calculating the consumer values, and adopting the grey correlative analysis method, this paper has found out the VIP customers from many electrical customers based on incomplete information, and defined a clear correlative degree between the important customer and the enterprise. After that, this paper puts forward a point of view based on sorting correlative degree, which asks us to devote plentiful time and energy to the loyal customers, and give them man-to-man service. The customers with low correlative degree are called low-value customers, their current and potential values are low, and enterprises should analyze the reason and give them certain training and education. Enterprise should also abandon those customers who are sensitive to price, less loyal, hard to persuade and have poor credit records.