DocumentCode
502698
Title
Impact on consumer price cheapness conception from involvement degree and price perception experience
Author
Chang, Xue
Author_Institution
Int. Econ. & Trade, Shandong Univ. of Finance, Jinan, China
Volume
2
fYear
2009
fDate
8-9 Aug. 2009
Firstpage
387
Lastpage
390
Abstract
Consumer price behavior is the practical origin of price cheapness. This research examines the influential characteristics on price cheapness evaluation from involvement degree and perception experience, which chooses consumer price behavior in using mobile phone as testing object. Result shows that involvement degree positively impacts price cheapness, whereas price perception experience negatively influences price cheapness.
Keywords
consumer behaviour; mobile handsets; pricing; consumer price behavior; consumer price cheapness conception; mobile phone; price perception experience; Cognition; Communication system control; Environmental economics; Finance; Financial management; Hydrogen; Mobile handsets; Pricing; Testing; involvement degree; price cheapness; price perception experience;
fLanguage
English
Publisher
ieee
Conference_Titel
Computing, Communication, Control, and Management, 2009. CCCM 2009. ISECS International Colloquium on
Conference_Location
Sanya
Print_ISBN
978-1-4244-4247-8
Type
conf
DOI
10.1109/CCCM.2009.5267450
Filename
5267450
Link To Document