Agent Based Simulation Research of Mobile Commerce Value Chain

The value added process of mobile commerce value chain is studied. Technical aspect of mobile commerce has matured, however, development of any industry needs a stable and sustainable benefit pattern, thus the research of value chain could find and enforce the mobile value chain increment, besides pushing the industry forward. First, the activities of different stages in the mobile commerce are analyzed and then mobile commerce value chain is modeled according to multi-agent modeling theory. Four agents and their primary methods and properties were proposed. Last the model was complemented in anylogic. The research would be helpful to promoting mobile commerce and discovering the profit making pattern.