• DocumentCode
    514630
  • Title

    Notice of Retraction
    On Perception Practice of Marketing Major Perception Practice

  • Author

    Feng Jun

  • Author_Institution
    Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
  • Volume
    2
  • fYear
    2010
  • fDate
    6-7 March 2010
  • Firstpage
    712
  • Lastpage
    715
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    The perception practice is an important aspect to develop the students´ practice capacity, which will strengthen the students´ understanding of the fundamental marketing theories and concepts, cultivates and exercises the students´ comprehensive application of learned fundamental theories and basic skills, establishes the concept of modern marketing as well as acquaints them with marketing process, so as to make a solid basis for further learning and practice. With years of experience in tutoring perception practice, the author makes conclusion regarding the teaching contents of perception practice and discusses the method for practice teaching.
  • Keywords
    management education; marketing; teaching; further learning; marketing concepts; marketing theories; practice teaching; student practice capacity; teaching contents; Automobiles; Business; Education; Educational technology; Knowledge management; Marketing and sales; Marketing management; Personnel; Solids; Technology management; marketing; perception; perception practice; perceptual knowledge;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Education Technology and Computer Science (ETCS), 2010 Second International Workshop on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6388-6
  • Type

    conf

  • DOI
    10.1109/ETCS.2010.526
  • Filename
    5458650