The effects of personal value on corporate social responsibility orientation

Although there has been a fair amount of research on factors determining corporate social responsibility orientation (CSRO), few studies have addressed manager´s personal values. This study examined the effects of manager´s personal values on his CSRO. The regression analysis of a survey data of 167 managers shows that the self-enhancement and openness to change values have positive effects on economic CSRO, negative effects on ethical and legal CSRO, and altruistic values have negative effects on economic CSRO, and positive effects on legal CSRO, and traditional values have positive effects on ethical CSRO.