Research on the application of personalization search engines in information service industry

Network technology has improved the development of traditional information services, and searching engine technology has become increasingly used in information services. This article surveys some samples that searching engine technology used in different kinds of area firstly, and then listing the current application of some representative users. Secondly, it summed up the requirements of searching engine in different areas and the problems of current application. Thirdly, it refer to the concept of personalized searching engine by analyzing the needs and problems, suggesting that the information services should be combined with personalized searching engine, and exploring the developing direction of searching engine technology used in information service.