• DocumentCode
    536042
  • Title

    The study on crisis public relations strategies of enterprise

  • Author

    Mei, Qiao ; Zhijie, Dou ; Dongping, Wang

  • Author_Institution
    Sch. of Manage., Changchun Univ., Changchun, China
  • Volume
    1
  • fYear
    2010
  • fDate
    9-10 Oct. 2010
  • Firstpage
    377
  • Lastpage
    380
  • Abstract
    This paper analyzed the interests and conflicts of business and media, and then carried out strategies from four aspects: enterprise attitude, information dissemination, media collaboration and internal staff. That is AIMS strategy of public relations, hoping to be an effective guide for enterprise´s crisis management.
  • Keywords
    economic cycles; information dissemination; personnel; public relations; AIMS strategy; crisis public relation strategies; enterprise attitude; enterprise crisis management; information dissemination; internal staff; media collaboration; public relation; AIMS strategy; Crisis public relations; Media;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering (FITME), 2010 International Conference on
  • Conference_Location
    Changzhou
  • Print_ISBN
    978-1-4244-9087-5
  • Type

    conf

  • DOI
    10.1109/FITME.2010.5656321
  • Filename
    5656321
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=536042