• DocumentCode
    536542
  • Title

    Survey and Research of Recognition of the Tourism Brand of "Zhoushan Islands"

  • Author

    Chen Wen

  • Author_Institution
    Zhejiang Int. Maritime Coll., ZhouShan, China
  • fYear
    2010
  • fDate
    7-9 Nov. 2010
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    With a theoretical description of seven-point Likert scale, this study is to investigate the present situation about tourism brand cognition in Zhou Shan. That apart it puts forward a proposal for the development of brand cognition in Zhou Shan.
  • Keywords
    marketing; travel industry; Zhoushan Islands; seven-point Likert scale; tourism brand cognition; tourism brand recognition; Buildings; Character recognition; Cities and towns; Cognition; Economics; Presses;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
  • Conference_Location
    Henan
  • Print_ISBN
    978-1-4244-7159-1
  • Type

    conf

  • DOI
    10.1109/ICEEE.2010.5660251
  • Filename
    5660251
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=536542