Cycle Fluctuation Research of Consumer Ethnocentrism Segmentation in E-Market of Chinese Mainland

The cycle fluctuations of consumer ethnocentrism segmentation have important implications in the enterprises developing marketing strategy. With empirical analysis of mobile phone and computer markets, this study demonstrated that the Chinese mainland e-market segmentation based on the consumer ethnocentrism has a seasonal cyclical volatility with 16 months a period, each year in December to reach the peak and reach the trough in March the following year. There is no cycle cyclical volatility in Chinese mainland e-market segmentation. Related enterprises can effectively develop targeted marketing strategies according to the fluctuation cycle.