Research on Service Innovation Performance Structural Model

Modern enterprise need to continuously provide customers with perfect services to maintain its competitive edge. Therefore, the enterprises attach great importance to service innovation activities. For enterprises, how to assess the success of service innovation, to guarantee the rate of service innovation success has become urgent practical problems. Based on this real problem, this paper takes empirical research methods to explore the service innovation performance model. Data were analyzed to verify the research hypothesis by using a variety of statistical analysis methods. And the results were explained and discussed. Ultimately, propose and verify the four-dimensional model of service innovation performance. The results showed that service innovation performance concludes four dimensions, which are financial targets, business growth, customer indicators and internal indicators. On the one hand, this conclusion complements the theory of service innovation performance, on the other hand, the results can provide evaluation for service innovation activities, and help companies determine the success of service innovative activities.