DocumentCode
582862
Title
Study on pricing of dual-channel supply chain
Author
Li, Meiying ; Pang, Guoying ; Wei, Jie ; Li, Yaling ; Feng, Mingyong
Author_Institution
Gen. Courses Dept., Mil. Transp. Univ., Tianjin, China
fYear
2012
fDate
25-27 July 2012
Firstpage
7636
Lastpage
7640
Abstract
The optimal pricing decisions of a dual-channel supply chain is studied in this paper. The centralized pricing model and the decentralized pricing models where the manufacturer is a leader or the retailer is a leader are established. The analytic solutions are obtained for the corresponding models. At last, further analysis on the analytic solutions and some managerial insights are established by numerical method.
Keywords
multivariable systems; pricing; retailing; supply chains; decentralized pricing model; dual-channel supply chain; retailer; Economics; Educational institutions; Finance; Numerical models; Pricing; Supply chains; Transportation; Dual-channel; centralized decision; decentralized decision; pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
Control Conference (CCC), 2012 31st Chinese
Conference_Location
Hefei
ISSN
1934-1768
Print_ISBN
978-1-4673-2581-3
Type
conf
Filename
6391296
Link To Document