System floorplanning optimization

Notebook and Laptop Original Equipment Manufacturers (OEMs) place great emphasis on creating unique system designs to differentiate themselves in the mobile market. These systems are developed from the ‘outside in’ with the focus on how the system is perceived by the end-user. As a consequence, very little consideration is given to the interconnections or power of the devices within the system with a mentality of ‘just make it fit’. In this paper we discuss the challenges of Notebook system design and the steps by which system floor-planning tools and algorithms can be used to provide an automated method to optimize this process to ensure all required components most optimally fit inside the Notebook system.