Chasm analysis of global mobile social games: Lessons from global challenges of Japanese mobile social game vendors

The Japanese mobile social game business has quickly grown. After enjoying the cash-rich market for a couple of years, many Japanese game vendors put their top priority in global expansion of their successful business. The author discusses chasm analysis of globalization of mobile social game business development. The author presents a methodology (a) identifying chasm crossing situations, (b) identifying factors of chasm crossing, and (c) identifying possible scenarios, in the case of mobile social game business.