How does audio-haptic enhancement influence emotional response to mobile media?

This research sought to characterize and quantify the emotional response to haptic (vibrotactile) enhancement in mobile video applications, and its impact on quality of experience. The findings reported here indicate that participants feel more emotionally involved with certain types of mobile video content when they are accompanied by haptic effects generated from the audio track. Study participants also exhibited heightened emotional arousal levels as indicated by both a physiological measure (electrodermal response rates) and a self-report. These results have important implications for mobile interaction designers, as well as mobile content providers and application developers, who wish to create engaging media experiences for mobile device users.