Characterizing user behavior and information propagation on a social multimedia network

Author

O´Donovan, Francis T. ; Fournelle, Connie ; Gaffigan, Steve ; Brdiczka, Oliver ; Jianqiang Shen ; Juan Liu ; Moore, Kendra E.

Author_Institution

Boston Fusion Corp, Burlington, MA, USA

fYear

2013

fDate

15-19 July 2013

Firstpage

1

Lastpage

6

Abstract

An increasing portion of modern socializing takes place via online social networks. Members of these communities often play distinct roles that can be deduced from observations of users´ online activities. One such activity is the sharing of multimedia, the popularity of which can vary dramatically. Here we discuss our initial analysis of anonymized, scraped data from consenting Facebook users, together with associated demographic and psychological profiles. We present five clusters of users with common observed online behaviors, where these users also show correlated profile characteristics. Finally, we identify some common properties of the most popular multimedia content.

Keywords

Internet; multimedia computing; psychology; social networking (online); Facebook users; associated demographic profile; information propagation; multimedia content; online behaviors; online social networks; profile characteristics; psychological profiles; scraped data; social multimedia network; user behavior; user online activity; Clustering algorithms; Communities; Digital multimedia broadcasting; Facebook; Multimedia communication; Psychology; behavior analysis; clustering; multimedia; online social networks; personality; social network analysis (SNA);

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia and Expo Workshops (ICMEW), 2013 IEEE International Conference on

Conference_Location

San Jose, CA

Type

conf

DOI

10.1109/ICMEW.2013.6618395

Filename

6618395