Smart grid business case for private homes

We describe and consider how the potential of energy savings may drive the penetration of smart grid technology into private homes. We assess the sociological processes which lead to energy savings when the residents have access to smart grid technology. We propose a way to establish a cash flow from consumers via electrical distribution companies to smart grid technology providers on the Danish market. Finally, we assess the impact of such a business development on the society, as well as relating the penetration of smart grid technology in private homes to the societal goal of 100% renewable energy in the electrical grid in 2050.