Research on manufacturing enterprise´s marketing abilities

Product development and marketing are two important pillars of success for manufacturing enterprises. Developed a new product, if there is no ability to correct and effective marketing promotion, it is impossible to fully realize its market value and success. The paper pointed out management characteristics of parallel marketing network comparison adaptation manufacturing enterprise, beneficial to its enterprise sales targets. It has been carried on the system analysis for parallel marketing network in the thesis. Meanwhile it proposed the plan to the marketing staff quality promotion. And manufacturing enterprise case has been studied. Finally, policy support, industry collaboration will have a positive impact on improving the capacity of enterprises.