• DocumentCode
    668977
  • Title

    Giving time or giving money: The effect of consumers´ donation motive

  • Author

    Yao, Qi ; Liang, Guibin ; He, Yingying

  • Author_Institution
    Department of marketing, Chongqing Jiaotong University, Chongqing, China
  • Volume
    3
  • fYear
    2013
  • fDate
    23-24 Nov. 2013
  • Firstpage
    156
  • Lastpage
    159
  • Abstract
    On empirical study, this research believes that: Giving time brings better corporate image than giving money; giving time brings better consumer perceived corporate image than giving money; and corporate philanthropy is not related to product quality.
  • Keywords
    corporate philanthropy; giving money; giving time; purchasing intention;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on
  • Conference_Location
    Xi´an, China
  • Print_ISBN
    978-1-4799-3985-5
  • Type

    conf

  • DOI
    10.1109/ICIII.2013.6703538
  • Filename
    6703538
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=668977