Impact of enterprise strategic flexibility on innovation performance: Based on dual perspective of proactive and reactive

This study incorporates proactive flexibility and reactive flexibility into the framework of strategic flexibility, and subdivides environmental uncertainty into environmental change rate and environmental change unpredictability. Based on the incorporation and subdivision, it explores the effect of proactive and reactive strategic flexibility on the performance of enterprises and the moderating effect of environmental uncertainty through an analysis of 180 manufacturers. The results show that both proactive and reactive strategic flexibility have positive effects on enterprise performance, the moderating effect of environmental change rate on the relationship between reactive strategic flexibility and enterprise performance turns out insignificant, and that of environmental change unpredictability on the relationship does not exist. The conclusion not only supplements strategic flexibility theory but provides reference for enterprise strategy practice as well.