Book interview

DAVE RICHARDS says that there\´s "a great deal of confusion about the definition of innovation". He should know: he???s an internationally recognised expert on the subject, with a particular interest in the intersection of what are increasingly becoming known as the \´soft stuff\´ and the \´hard stuff\´. Once, skills and expertise in \´soft\´ areas such as people, psychology and culture were the poor relations of the harder strategy, innovation and leadership. But today they form a powerful and important matrix of things that have to be got right if you want to succeed.