• DocumentCode
    899166
  • Title

    The Media are the Message: ´The Influencers´

  • Author

    Bride, Ed

  • Volume
    28
  • Issue
    4
  • fYear
    2006
  • Firstpage
    74
  • Lastpage
    79
  • Abstract
    The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not)
  • Keywords
    DP industry; history; computer company fortune; media impact; nascent personal computer market; opinion leader; opinion magnate; software industry; Companies; Computer industry; Computer networks; Consumer electronics; Data engineering; Databases; Engineering management; Hardware; Microcomputers; Solids; Computerworld; PC software; Software Magazine; industry analysts; personal computers; software; software reviews; trade shows;
  • fLanguage
    English
  • Journal_Title
    Annals of the History of Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1058-6180
  • Type

    jour

  • DOI
    10.1109/MAHC.2006.75
  • Filename
    4042488
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=899166