DocumentCode
899173
Title
Selling PC Software: A Once-Irresistible Opportunity
Author
Merrin, Seymour
Volume
28
Issue
4
fYear
2006
Firstpage
80
Lastpage
86
Abstract
How-and why-does an ex-geologist and semiconductor executive leave the corporate world and instead make a leap into microcomputer software sales? This memoir tells the story of a risk-taker who saw an unparalleled opportunity and took it
Keywords
DP industry; computer purchase; computer software; PC software selling; corporate world; microcomputer software sales; Autobiographies; Educational institutions; Geology; Marketing and sales; Microcomputers; National electric code; Operating systems; Printers; Text processing; Typesetting; Apple II; Black Market; Corporate Sales; Dealers; IBM; Lotus 1-2-3; Retail; S-100; Visicalc/Spreadsheets; Word Processing;
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2006.72
Filename
4042489
Link To Document