Comprehensive Comparisons and Business Decisions

The paper suggests a method of quantitatively evaluating a managerial decision as a deliberate choice between different courses of action. The method, called the ``Comprehensive Comparison Method,´´ is demonstrated in application to two examples: the first describes the author´s investigation of economic problems of submarine telephone cables. The second example presents a comprehensive comparison of radio and cable communication links. In both cases the weighting system is evolved. Analysis of the total weighted scores for each choice gives a valuable guide when the final decision has to be made. This guide should not be mistaken, however, for the decision itself.