From the editor: Competitive intelligence

This issue of EMR is devoted to learning by observing our peers - that is, Competitive Intelligence. Such an obvious activity has only recently evolved into a management technology. We all know that imitation is the best form of flattery but do we take advantage of this insight and make an effort to sense our environment to discern what our peers are doing and how are they doing it? If we elevate our own strategic planning to include the lessons learned by our competitors then might our limited thinking be improved?