بررسي حاشيه بازاريابي انگور و كشمش در ايران

Marketing Margins of Raisins and Grape in Iran

Due to economic and social roles of raisins and grape in national economy, abilities of the country for quantitative and qualitative improvement of this group and world competitations in agricultural products market and high exporting capacity of raisins, in this search, marketing of grape and raisins in Iran is studied. Time-series data 1981-2001 was used for estimating marketing margins and for recognizing marketing channels, data was collected by survey research in Khorasan province. The results showed that the mean of retail margins of raisins and grape are more than that for wholesale margins. And the mean of marketing cost coefficients of grape and raisins is 49.7 and 25.59 percent respectively, it means that the share of marketing factors in final prices of these products is 49.7 and 25.59 percent. Influential factors investigation on marketing margins using mark-up and marketing cost models of raisins indicated marketing margins was affected by exports, production, retail and wholesale prices. Furthermore, most influential factors on marketing margins of grape are transport cost index, grape production, retail and wholesale prices.