روانشناسي اجتماعي و تغيير نگرش مصرف كنندگان انرژي

Social Psychology and Energy Attitude Consumer Change

One of the most issues in social Psychology is study Of attitude. Attitudes are causes of human behavior. If we regard energy consumption as a behavior for changing behavior in field of energy we must to study attitude and attitude change. In social psychology attitude define as positive and negative affective state to a matter or object. In this paper try it describe approaches and theories about attitudes and attitude change such as classical conditioning operant conditioning, social learning and cognitive. We hope this paper will be useful for planners and expert that work in this field.