بررسي و شناسايي عناصر هويت ساز در سازمانهاي ايراني

Examining Elements in Iranian Organizations

In this paper, the concepts of corporate identity and corporate identity elements have been examined in detail. The study explores and ranks the corporate identity elements in Iranian organizations. Therefore, the suggested model was tested by statistical analysis, and our sample was made up of seven governmental Iranian Banks in Tehran. The results of the research showed that corporate identity is made up of, corporate behavior, corporate personality, corporate communications, and symbolism. The paper ends with several suggestions.