بررسي اثر ريسك قيمتي بر حاشيه بازاريابي گوشت قرمز درايران

Investigating Price Riskʹs Effect on Marketing Margin of Meet in Iran

Marketing elementʹs contrastive behaviors toward price risk had considerable effect on marketing margin in a way that transferring increase in price to final consumer, reduces purchasing power and so consumption amounts of consumers. Present study evaluated effective parameters on marketing margin in 2 level of ranch- processing and processing- retail of beef and lamb with consideration of risk effect and risky behavior and also demand and supply sides variables from 1997 - 2003. The results revealed that, Also, elasticity of price risk variable (price fluctuation) in slaughterhouse and retail levels respect to farm-slaughterhouse and slaughterhouse-retail marketing margin for beef, equal to 0.51 and 1.78, respectively and for lamb obtained 0.03 and 0.54.