راهبردهاي برنامه سازي براي اصلاح الگوي مصرف (با تكيه بر مباني حقوقي و ديني)

Programming Strategies for Improving the Pattern of Consumption (With emphasis on Religious and Law Principles)

The present study, carried out using a descriptive methodology, aims to tackle "the need to improve pattern of consumption and the role of government in its realization " give the religious and law principles. Giving an analysis on this theme, the article suggests to media, particularly the Islamic Republic of Iran Broadcasting (IRIB), to take seven strategies into account while playing their significant role: developing a sense of responsibility towards consumption, displaying destructive impacts of consumptionism, encouraging individuals to consume domestic products, explaining the irreverence of extravagance and its criteria, urging the need to respect public properties, discouraging simplicity in terms of resources and consumption, and finally, monitoring commercials in terms of optimizing consumption culture.