The Role of Education in Tourism IndustryBoom and Tourist Satisfaction in Iran

The present paper was the result of a set of studies aiming at recognizing theproblems and difficulties of Tourism industry in Iran. In this research, sampling wasdone in cross-sectional method from tourist hotels in Isfahan, i.e. 200 tourists fromeight nationalities and 50 experts from Tourism industry were examined. In thetheoretical framework of the research some theories such as the theory of exchangeand the theory of sustainable tourism development were also considered. Thisresearch tried to answer the following questions: what are the effective factors inattraction and repulsion of Iranʹs Tourism industry? How satisfied are the foreigntourists traveling to Iran (Isfahan)? And what factors are involved in thissatisfaction? Data analysis indicated that the following factors would affect thetouristsʹ satisfaction and the boom in Iranʹs tourism industry: Improving touristwelfare facilities, providing more period of stay, establishing security, having morepublicity campaign, decreasing religious restrictions, planning private investment intourism industry, developing stable transportation, lifting commercial limitation,upgrading educational quality in tourist areas, expanding Iranʹs cultural relationswith other countries, etc.