بررسي تجربي ارتباط استراتژي فناوري با استراتژي و عملكرد كسب و كار در صنايع الكترونيك ايران

An Empirical Investigation of Linkages between Technology Strategy with Business Strategy and Performance in Iranʹs Electronics Industry

Since technology has an essential role in enhancing competitiveness, technology strategy is one of the most important components of a firmʹs strategic orientation, especially in technology based industries; so researchers have paid attention to the linkage between technology strategy and business strategy of firms and its performance implications. Based on configuration theory and a survey, this research seeks to empirically investigate the linkage between technology strategy, business strategy and performance in Iranʹs electronics industry. The results suggest that technology strategy plays a supportive role to business strategy and it is critical toward creating competitive capabilities especially for focusers and differentiators; and if technology strategy suffers from internal inconsistency problem and/or inconsistency with business strategy then poor business performance is expected.