ارزيابي عملكرد زنجيره‌تامين به روش تحليل سلسله‌مراتبي فازي

A Fazzy Analytic Hierarchy Process For Performance Measurment of Supply Chain, With a Case Study

در سالهاي اخير مديريت زنجيره تامين يك عامل كليدي براي دستيابي به مزيت‌هاي رقابتي به شمار مي‌رود، خدمت بهتر به مشتري افزايش درآمد و كاهش هزينه‌ها ثمره استفاده از اين فلسفه است.سازمان‌ها مي‌توانند از طريق هدف‌گذاري شناسايي و تعريف معيارها و ارزيابي عملكرد مستمر بهبود عملكردشان را مديريت كنند. اين ارزيابي‌ها ديد مناسبي درباره وضعيت كسب و كار پديد م‌آورد. در اين مقاله پس از آشنايي با مباني نظري ارزيابي عملكرد زنجيره تامين روش مناسبي براي طراحي يك مدل ارزيابي عملكرد كل زنجيره تامين ارايه شده است. از شاخصه‌هاي اصلي اين نوشتار مي‌توان به دسته‌بندي جامعي از معيارهاي عملكردي براي ارزيابي كل اجزاي زنجيره و ارايه يك روش تصميم‌گيري مناسب براي اولويت‌بندي معيارها و تعيين درجه اهميت هر يك از آنها در عملكرد كل زنجيره تامين اشاره كرد.

To get competitive privileges in the modern world, the supply chain management is a key and strategic factor. The results of using this policy are: better service to customers, income increase, and expense reduction. For improving the performance, the organizations manage their required activities through recognizing the criteria and evaluating the performance. These criteria are creating a suitable viewpoint about the business status by specific performance indices, goals and strategies. In this article, after being acquainted with theoretical bases of performance measurment in the supply chain, a suitable methodology is presented to give a performance measurment system for the whole chain. A comprehensive classification of performance criteria for evaluating the whole components of the chain, the representation of a suitable method of decision making (AHP) for prioritizing the criteria, and the determination of the importance degree and the influence of them in performance of the whole chain, are the main characteristics of this writing. Finally, we proceed to study the results by using a case study in the field of food industry, through fazzy analytic hierarchy process, and indigenizing the criteria for the mentioned industry.