Author/Authors :
Zareinejad، Mohsen نويسنده , , Kaviani، Mohamad Amin نويسنده Department of Industrial engineering, Shiraz Branch, Islamic Azad University, Shiraz, Iran , , Esfahani، Mohammad Javad نويسنده Researchers and Elite Club, Naragh Branch, Islamic Azad University, Naragh, Iran , , Takamoli Masoule، Fatemeh نويسنده Master of training management institute of research and planning ,
Abstract :
In today’s climate of fierce competition, there is a necessity to pay especial attention on customer demands either in manufacturing or service sector. Managers in service sector are under pressure in terms of environmental factors, they focus on customers’ satisfaction and this has led to the continuous improvement in the performance of service organizations. Meanwhile, customers’ expectations should be properly understood and measured. There have been various efforts to measure the quality of services using the SERVQUAL model. In this study, we try to investigate the concepts and factors influencing the quality of services according to modified SERVQUAL model and then utilize the proposed model of Grey Analytic Hierarchy Process (G-AHP) and Multilevel Grey Evaluation in order to evaluate the quality of services in the framework of Grey Systems Theory (GST). In order to propose our method, we will conduct a case study of the performance of service quality in higher education institutions of Isfahan-Iran.
