Title of article :
Categorizing of price satisfactions base on KANO model (Case study: Sony computer company in IRAN)
Author/Authors :
Abdolahzadeh، Samin نويسنده Department of management and accounting University of Tehran kish International campus , , Nazari، Mohsen نويسنده Associate professor of Tehran University, head of management department , , Hasan gholipour، Tahmores نويسنده Associate professor of Tehran University, assistant of Tehran school management ,
Issue Information :
روزنامه با شماره پیاپی 0 سال 2014
Abstract :
The aim of this article is categorizing the price satisfactions based on KANO model. In order to collect data the questionnaire have been used which are distributed between 193 costumers of Sony Computer Company in Iran market. In order to analyze data and concluding results, the SPSS software is used. Also our research is based on structural equation model. The results show that in terms of the impact of price satisfaction, Steady decline in prices has the highest impact on customer satisfaction and price. On the other hand, Relevance price-income people, has the highest frequency of customer perspective and so on motivational aspects and performance analysis are also identified.
Journal title :
Applied Mathematics in Engineering, Management and Technology
Journal title :
Applied Mathematics in Engineering, Management and Technology
