Author/Authors :
Alimohammadi، Yeganeh نويسنده Department of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran , , Aghamousa، Reza نويسنده Department of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran , , Alizadeh Meshkani ، Fataneh نويسنده Department of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran ,
Abstract :
This paper investigates the role of export competitive advantage on export performance in food industry. The proposed study designs a questionnaire in Likert scale and distributes it among 280 randomly selected experts in food industry and Cronbach alpha has been calculated as 0.827. The study has applied factor analysis to find important factors influencing export performance. Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Bartlettʹs Test of Sphericity have been performed to validate the results and they both validated the questionnaire. The results of the survey have determined six effective groups including product development, e-commerce, marketing planning, organizational performance, competitiveness and supply chain management.
