Strategic Planning and Basic to Development of Sports Tourism in IRAN

Today, sports tourism, the fastest growing segments of the global tourism industry, is considered. Sport Tourism is a notion that, in recent decades, not only the exchange of good for the country, provides, but also in the development of culture and health, is involved. The country benefiting from the special charm of sport tourism requires a comprehensive review in this field. This study, based on a method description- analytical, and utilization of available resources in the field of sports tourism, and their role in the development of sports tourism in the country, as well as a comprehensive review, analysis SWOT, has been set basic guidelines for the development of sports tourism in the country. The results of the analysis of the potential and limitations, it suggests that the benefit of proper infrastructure and the areas of sports, and sports spaces, the human capital of the country, benefiting from a weighted score of 0.64, the position First strengths and inappropriate accommodation and welfare facilities, with a weighted score of 0.48 in the first position of weakness, increased motivation to travel to Iran for sporting activities, with a weighted score of 0.56, has the highest weight rating, and the first-order opportunities, and the lack of adequate facilities for sports tourism, with a weighted score of 0.52, in the first place threats, lies. The most important strategies in this regard, can be applied, namely, infrastructure services, recreational facilities, health and fitness centers in all the tourist sites, optimal athletic potential, and human resources of the country, and efforts to strengthen attracting people to the sport inside and out, can be expressed. However, other mechanisms are in place were discussed, if the implementation can develop sports tourism in the lead.