Author/Authors :
Nazarpoori ، Amir Hooshang نويسنده , , Sepahvand، Reza نويسنده Assistant Professor of Business Administration, University of Lorestan, Lorestan, Iran , , Cheraghipour، Mohamad نويسنده Master student of Business Management, University of Lorestan, Lorestan, Iran , , Nazari Chegini، Akram نويسنده Master of Educational Psychology, Martyr Chamran University, Ahvaz, Iran ,
Abstract :
This study develops a model for application of electronic banking based on electronic trust among costumers of Day bank in KhoramAbad city. A sample of 150 people was selected based on stratified random sampling. Questionnaires were used for the investigation. Results indicate that technology-based factors, user-based factors, and trust had negative relationships with perceived risk types including financial, functional, personal, and private. Moreover, trust including trust in system and trust in bank had a positive relationship with tendency to use and real application of electronic banking.
