RURAL TOURISM SERVICES UTILIZATION IN THE CZECH REPUBLIC

?Demand for touristic services with respect to different groups of tourists is crucial for planning the investments, marketing, and support from the authorities. There is a significant lack of exact data on rural tourism in the Czech Republic. The present study, based on a questionnaire survey, aims to provide a deeper insight into the tourists’ profiles. The results cover the main tourists’ characteristics and demonstrate the relation between socio-demographic characteristics and the services requested. The survey identifies three groups of tourists: independent tourists favouring shorter stays more times per year, traditional tourists preferring privacy and longer stays, and flexible active tourists.