Evolution of e-commerce Web sites: A conceptual framework and a longitudinal study

Before the 1990s, the digital exchange of information between companies was achieved using electronic data interchange (EDI) and needed agreement between the organizations. The early 1990s saw the commercialization of the Internet and the advent of open computer technology and connectivity became affordable for individuals as well as businesses. The consequence was the World Wide Web. As e-commerce activities extended across businesses, enterprises, and industries, a genre of Web sites emerged allowing the integrative management of business operations. Here, we provide an evolutionary perspective of e-commerce Web sites. We posited that there have been four eras. To chart the evolution of e-commerce Web sites, a conceptual framework was developed to characterize such sites. Based on the framework, we conducted a longitudinal study between 1993 and 2001. The result showed that the proposed four eras were clearly discernible.