Title of article :
The effects of perceived risk and technology type on users’ acceptance of technologies
Author/Authors :
Il Im، نويسنده , , Yongbeom Kim، نويسنده , , Hyo-Joo Han، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Pages :
9
From page :
1
To page :
9
Abstract :
Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables – perceived risk, technology type, user experience, and gender – in users’ technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.
Keywords :
Technology type , User experience , gender , Moderating variable , technology acceptance , perceived risk , UTAUT
Journal title :
Information and Management
Serial Year :
2008
Journal title :
Information and Management
Record number :
1226816
Link To Document :
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