An empirical investigation of anti-spyware software adoption: A multitheoretical perspective

We performed an empirical investigation of factors affecting an individualʹs decision to adopt anti-spyware software. Our results suggested that an individualʹs attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected.