Title of article :
Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Author/Authors :
Hee-Woong Kim، نويسنده , , Sumeet Gupta، نويسنده , , Joon Koh ، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2011
Pages :
7
From page :
228
To page :
234
Abstract :
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
Keywords :
Digital items , Customer value , Social networking community , Cyworld , Emotional value , Social value , Functional value
Journal title :
Information and Management
Serial Year :
2011
Journal title :
Information and Management
Record number :
1227001
Link To Document :
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